Pegaso Master I livello MADE IN ITALY – Italian Food and Wine

Made in Italy is an expression that recalls the image of high-quality Italian products throughout the world.

The Enogastronomy traditions are an authentic brand that may symbolise the excellence and uniqueness of the Made in Italy products.

The course aims to let international students know how Made in Italy Food&Wine is born and which are the main products certified according to European rules, also through company case histories basing on interviews with experts in the field, that shall give students a unique opportunity to turn the passion for the product into a path of professional growth.

In addition, students shall learn the principles of ethics and sustainability and product communication and marketing, with references to the Italian food and wine products